Katie Couric Marks 25 Years of Advocacy for Colon Cancer Screening with Heartfelt PSA and Special Return to TODAY Show

In a deeply emotional and significant return to television, Katie Couric, former Today show co-anchor, came back to the spotlight to deliver a powerful and personal message—one that has been in the making for over two decades. This time, her return was not just about her own health journey but a call to action that continues to impact millions. With an emotional and unforgettable moment on the Today show, Couric brought back her message to inspire people to prioritize their health, and it was as relevant as ever.

The moment was especially meaningful for Couric, who marked 25 years since she made history by being the first person to broadcast a colonoscopy on national television. During her appearance on the show, she reunited with Craig Melvin and Sheinelle Jones, who both greeted her with warmth and understanding. Their emotional welcome not only marked a remarkable return for Couric but also reaffirmed her role as an advocate for colon cancer awareness.

Katie Couric’s Heartfelt Return to TODAY

In the emotional segment, Katie Couric shared how much her advocacy for colon cancer awareness means to her, as well as the personal toll it has taken. In 1998, Couric’s husband, Jay Monahan, tragically passed away from colon cancer at just 42 years old. This devastating loss propelled Couric to become a fierce advocate for early detection and screenings for colon cancer, a disease that claimed the life of the man she loved.

Her 2000 broadcast of her own colonoscopy was a groundbreaking moment in both television history and medical awareness. By allowing cameras into her examination, Couric helped shatter the stigma surrounding the procedure and opened up important conversations about colorectal health. As a result, screening rates for colon cancer spiked by nearly 20%, a phenomenon that doctors and public health officials later called the “Couric effect.”

Now, 25 years later, Couric continues her mission with renewed passion. When asked about the impact of her efforts, Couric shared, “It’s something that I’m really proud of.” Her decision to return to Today was more than a public appearance—it was a reminder that, although time has passed, her commitment to the cause remains unwavering.

The New PSA: A Playful Take on a Serious Topic

As part of her ongoing advocacy, Couric unveiled a new public service announcement (PSA) that cleverly combines humor with a serious message. The PSA, released on September 25, 2025, features Couric in a playful yet poignant video that spoofs the viral Sydney Sweeney jeans ad, which caused a stir earlier in the year.

In the opening of the PSA, Couric is seen lounging in a hospital bed in an open denim shirt, with pillows propped up around her. With a lighthearted tone, she says, “Speaking of genes, did you know that the majority of people who develop colon cancer are not genetically predisposed to the disease?” The camera then pulls back, revealing that Couric is actually preparing for a colonoscopy.

The PSA carries an important message: “Katie Couric gets regular screenings,” echoing the advice Couric has given to millions over the years. The playful approach with a serious tone helps break the tension surrounding the topic of colon cancer, making it easier for people to talk about and take the necessary steps toward getting screened. “It’s a moment in time, and we thought, ‘Why don’t we ride that horse a little bit longer and have some fun with it?’” Couric remarked, acknowledging how pop culture can play a significant role in shaping important conversations.

Couric also shared that she had fun creating the PSA, hoping that it would spark not only laughter but also encourage viewers to take action and schedule their colonoscopy. “The most important thing is that people watch it, laugh, and then, most importantly, pick up the phone and call their doctor to get screened,” she said.

A Continuing Legacy of Advocacy

As the segment continued, Couric reflected on how far the world has come in terms of awareness and how her public efforts have continued to shape the national conversation. “Colon cancer can be prevented if it’s detected early,” Couric reminded viewers. She further emphasized the importance of recognizing the symptoms and warning signs of colon cancer, including rectal bleeding, abdominal pain, narrow stools, and iron-deficiency anemia.

Over the years, Couric’s relentless campaign to promote colon cancer screening has saved countless lives. She even accompanied late-night talk show host Jimmy Kimmel in 2018 as he underwent his colonoscopy. And in 2014, she and her husband, John Molner, had “his and her” colonoscopies, which Couric humorously described as “romantic.” Her willingness to lead by example continues to inspire many to follow in her footsteps, demonstrating that the process is vital—and nothing to be ashamed of.

A Tribute to Her Late Husband, Jay Monahan

Throughout her advocacy work, Couric has always spoken of her late husband with deep love and respect. Jay Monahan’s untimely death left an indelible mark on Couric’s life, and she’s made it her mission to ensure that others do not suffer the same heartbreak due to the preventable nature of colon cancer. She dedicated much of her life to ensuring his legacy would live on by using her platform to encourage others to get screened.

“After this happened to Jay, I felt really responsible and obligated to inform people and to let them know about a disease that nobody really wants to talk about,” Couric explained. Her vulnerability in discussing her husband’s passing has made her advocacy work even more powerful, as it’s not just about promoting a medical procedure—it’s about saving lives and protecting families.

Couric’s efforts have undeniably helped save lives by encouraging regular screenings, especially since colon cancer is the second most common cause of cancer deaths in the U.S., according to the American Cancer Society. Her influence is felt far beyond the world of television and extends into public health.

The Ongoing Fight: A Call for Continued Screening

As Couric’s return to Today proves, her fight for colon cancer awareness is far from over. Despite the passage of time, her advocacy work remains crucial in educating the public about the importance of early detection. She continues to emphasize that the benefits of colonoscopy screenings extend beyond just saving lives—it’s about creating a culture of awareness and open conversation, so that future generations can live healthier lives.

“It’s not just about getting people to do it, it’s about changing the culture and saying, ‘This is an important thing to do,’” Couric stated.

As Couric’s message reverberates across television screens, social media, and communities, one thing is clear—her impact is profound, and her efforts will continue to influence the conversation about colon cancer for years to come.

Conclusion: A Life Dedicated to Advocacy

Katie Couric’s return to the Today show wasn’t just a visit—it was a continuation of a legacy that has touched millions of lives. Through her powerful message, her lighthearted yet meaningful PSA, and her unwavering advocacy for colon cancer awareness, Couric has once again proven her deep commitment to both her husband’s memory and to the health of her audience. As she continues her work, her story is not only a testament to resilience but also to the importance of using one’s platform to make a difference.

For Katie Couric, it’s not just about making headlines—it’s about saving lives.