NBC’s TODAY Show is gearing up to change the way we connect with our favorite morning show with the launch of its first-ever Fan Fest, set to take place across October and November 2025. This groundbreaking month-long event promises to immerse fans in everything they love about TODAY, offering exclusive access to anchors, celebrity guests, and iconic show segments. The announcement has sparked excitement across the country as superfans eagerly anticipate the chance to interact in ways never seen before.

The Fan Fest Vision

Unlike the spontaneous, free-for-all TODAY Live on the Plaza, which invites fans to gather for a glimpse of the morning show’s live broadcast, Fan Fest is a curated, ticketed series designed for a deeper, more personalized experience. The event will span five dates—October 20, 21, 23, 27, and November 10—across various New York City locations, promising a packed schedule that mirrors the essence of TODAY with a more immersive twist. Tickets for these events, available for purchase starting September 19, range from $50 to $150, with access limited and non-refundable.

The events are designed to blend the familiar TODAY spirit of inspiration, entertainment, and warmth with interactive and exclusive activities that extend far beyond what a typical broadcast offers. Each event will be a curated experience that brings fans face-to-face with the show’s beloved anchors—Hoda Kotb, Savannah Guthrie, and Jenna Bush Hager—alongside special celebrity appearances, live performances, and behind-the-scenes looks at how TODAY comes together.

What to Expect at Fan Fest

The TODAY Fan Fest will take on various themes across the different dates, offering fans a range of activities and exclusive moments to enjoy.

October 20: A Morning Extravaganza

The opening event on October 20 will kick off with an unforgettable morning on the Plaza, where fans will get a front-row seat to a live broadcast from 6 a.m. Expect four hours packed with fan-favorite segments, exclusive merchandise drops, exciting giveaways, and live musical performances. In addition to behind-the-scenes peeks, the day will feature everything from interviews with anchors dishing on TODAY‘s inner workings to curated shopping experiences highlighting must-have items for the upcoming holiday season.

October 21: Wellness and Mindfulness with Hoda Kotb and Alicia Keys

On October 21, the focus shifts to wellness, with TODAY anchor Hoda Kotb and special guest Alicia Keys hosting a day dedicated to self-reflection, guided meditation, and personal growth. The event will encourage fans to connect with their inner selves through yoga sessions, Q&A sessions, and a cozy atmosphere designed for deep conversations and moments of clarity. Fans can expect intimate, powerful experiences inspired by Hoda’s book club ethos and Alicia’s signature energy.

October 23: A Food Lover’s Dream

For foodies, October 23 will be a dream come true with the TODAY Food Festival, where celebrity chefs join the TODAY anchors for a day of cooking demos, tastings, and hands-on culinary experiences. Whether you’re learning new recipes or savoring seasonal flavors like pumpkin spice, this event promises to engage fans in a fun, interactive way. Plus, who knows? You might even get the chance to chop vegetables alongside TODAY’s beloved meteorologist, Dylan Dreyer.

October 27 and November 10: More Surprises on the Horizon

While details for the later dates remain under wraps, the remaining Fan Fest events will dive into even more fan-centric activities. Look out for a live Sunday Sitdown with Willie Geist, where celebrity interviews and in-depth conversations will unfold. Fans of Read with Jenna can also look forward to an intimate book club gathering, with interactive sessions designed to foster meaningful dialogue.

How Does Fan Fest Compare to TODAY Live on the Plaza?

One of the biggest questions surrounding Fan Fest is how it compares to the beloved TODAY Live on the Plaza. While TODAY Live has been a staple for decades, offering fans free, unscripted access to the morning show with live musical performances and surprise celebrity guests, Fan Fest offers a completely different experience. Rather than a chaotic, stand-in-line affair, Fan Fest is a more structured, exclusive, and premium event, with advance-purchase tickets, reserved seating, and guaranteed access to some of TODAY‘s most exciting behind-the-scenes moments.

While Plaza gatherings are spontaneous and free, Fan Fest promises much more intimate and curated experiences, with activities like guided wellness sessions, live cooking demos, and book clubs that dive deep into the topics that matter most to TODAY fans. It’s a more personal way to connect with the show, anchored by structured, themed events.

Exclusive Moments and Surprises Await

As if the activities weren’t enough, TODAY has promised even more surprises, including potential special guest appearances and announcements that will leave fans buzzing. With organizers keeping tight-lipped about the details, attendees are encouraged to stay tuned for surprise reveals as the event dates draw near. There are also promises of fan-voted playlists, custom TODAY tote bags, and photo opportunities with anchors, creating a unique, interactive experience that can’t be found anywhere else.

While some details, like exact timing and venue perks, are still being finalized, fans are advised to act fast—tickets for the event are first-come, first-served, and are expected to sell out quickly as excitement builds.

Why Fan Fest is a Must-Attend Event

For TODAY fans, this is an unprecedented opportunity to take their love for the show to the next level. If you’ve ever dreamed of having an intimate conversation with your favorite TODAY anchors, participating in live cooking demos, or hearing from celebrities in an exclusive setting, this is your chance. It’s not just about watching the show from the sidelines; it’s about becoming part of the magic.

Fan Fest promises to be a celebration of everything TODAY has brought to millions of viewers over the years—a chance to get closer than ever before to the anchors, guests, and moments that make the show special.

Get your tickets now and prepare for a fan experience like no other!