“Most Amount of Shame I’ve Ever Felt”: Jason Kelce Reveals Hilarious Beer Blunder Exposed by Taylor Swift, Prompting Thanks on ‘New Heights’

The New Heights podcast, co-hosted by NFL brothers Jason and Travis Kelce, has become a cultural phenomenon, celebrated for its blend of high-level football analysis and refreshingly candid, often hilarious, glimpses into the lives of two of the sport’s biggest personalities. But a recent episode delivered a moment of unexpected vulnerability and pure comedic gold, courtesy of the elder Kelce brother, Jason. The retired Philadelphia Eagles legend shared what he described as possibly his “most embarrassing story” ever – a game day beer blunder so profoundly humbling that it took his soon-to-be sister-in-law, global superstar Taylor Swift, to point it out.

The revelation, punctuated by Jason’s characteristic self-deprecating humor and a playful “thank you” directed towards Swift, provided yet another layer to the fascinating, highly public intersection of the Kelce family and the world’s biggest pop star. It showcased not just Jason’s relatability, but the easygoing, observational dynamic Swift seems to share with her fiancé’s family.

The Scene of the “Crime”: A Day of Unknowing Sobriety

Appearing on the Bussin’ with the Boys podcast, Jason set the stage for his tale of accidental temperance. “I’ve got a very embarrassing story from last night about beer,” he admitted, already chuckling at his own expense. The scene was familiar to any football fan: Jason was settling in to watch a game, enjoying what he believed were standard light beers throughout the day.

“I’m just kind of enjoying beers last night,” he recalled. Comfortable, relaxed, perhaps mentally calculating the low calorie count, Jason continued his casual consumption for hours. It wasn’t until well into the game, sometime around the third quarter, that the horrifying truth dawned on him.

“I find out that I’ve been drinking non-alcoholic beer the entire day,” Jason confessed, the laughter barely masking the remembered sting of shame. The realization hit him like a blindside block. For hours, the legendary Eagles center, a man whose persona is intertwined with grit, toughness, and perhaps a celebratory post-game brew, had been unknowingly consuming Budweiser Zeros.

His internal monologue was immediate and brutal: “It was the most amount of shame I’ve ever felt in myself. I was just like, ‘What the f— is wrong with you, Jason!?’” The feeling wasn’t just embarrassment; it was a comical crisis of identity. Had he lost his edge? Was this retirement?

The Swift Intervention: Busted by the Pop Star

The crucial, and most revealing, part of the story is who delivered the crushing news. When asked who pointed out his N/A beer consumption, Jason didn’t hesitate: “Taylor.”

Apparently, Taylor Swift, present at the gathering, noticed Jason’s choice of beverage. According to Jason, she mentioned it almost casually, revealing that his brother, Travis Kelce, had recently made the exact same mistake and was equally mortified.

“Because she said Travis had just been doing the same thing, and he’s ashamed,” Jason recounted. This offhand comment triggered Jason’s dawning horror. His reaction was immediate disbelief: “I’m like, ‘Time out, Travis. There’s non-alcoholic beer here!?’”

The shared blunder only amplified the comedy. “We had both been drinking these Budweiser Zeros, thinking they were just something like zero calorie Budweiser,” Jason explained. The shame was palpable, but also hilarious. “I just wasted three quarters of my life,” he joked, lamenting the hours spent unknowingly sober.

The “Thank You”: Saving Travis (and Jason) from Themselves?

While the original source for this article (“Jason Kelce thanks sister-in law Taylor Swift after Travis’ Embarrassing moment on New Heights”) might have slightly misconstrued the sequence or target of the embarrassment, the elements are undeniably present. Jason did recount this embarrassing story involving Taylor on a podcast platform. And while perhaps not a direct, formal “thank you” on that specific New Heights episode related to Travis’ embarrassment, Jason’s tone and framing of the N/A beer story certainly convey a lighthearted appreciation for Taylor’s observation.

One could interpret Jason’s recounting, especially the part about Travis making the same mistake, as a playful, indirect “thank you” to Taylor. By pointing out the N/A beer to Jason, she effectively saved both brothers from future, similar moments of accidental sobriety. It’s the kind of gentle ribbing and shared laughter that speaks volumes about the comfort level and genuine connection forming between Swift and the Kelce family. Jason’s willingness to share such a self-effacing story, knowing millions would hear it, highlights his own secure sense of self and the trusting dynamic within the group.

This incident follows other moments where Taylor has been integrated into Kelce family lore, including her own appearance on New Heights where she discussed everything from her album The Life of a Showgirl to numerology (revealing her shared affinity for the number 13 with Jason, prompting her to call him “family”). It adds another charming anecdote to the ongoing narrative of America’s most-watched relationship.

Why It Resonates: Authenticity and Relatability

Jason Kelce’s N/A beer story isn’t just funny; it’s deeply relatable. In a world saturated with carefully curated celebrity images, his willingness to share a moment of genuine, slightly mortifying human error endears him further to his massive fanbase. It’s the kind of mistake anyone could make, rendered funnier by the fact that it happened to a Super Bowl champion known for his larger-than-life personality.

Taylor Swift’s role in the story is equally telling. She isn’t portrayed as a distant icon, but as an observant, integrated part of the family dynamic, capable of gently pointing out a funny mistake. It humanizes her relationship with the Kelces, moving it beyond tabloid headlines into the realm of everyday family interactions.

The playful “thank you,” whether explicit or implied, serves as the perfect button on the anecdote. It acknowledges Taylor’s presence and perception, framing her not as an outsider, but as someone who is becoming part of the fabric of their lives—even if it means occasionally calling out an accidental non-alcoholic beer binge. It’s these small, authentic moments, shared openly on platforms like New Heights, that continue to fuel the public’s fascination with the Kelce brothers and their ever-expanding universe. Jason’s hilarious tale of woe is a reminder that even legends can get caught sipping the wrong brew, and sometimes it takes a global superstar to point it out.