Disney’s descent into panic is reaching new heights, and their latest desperate attempt to win back young men has left the internet in uproar. After years of pandering to a feminist, woke agenda, Disney finds itself in a precarious position, with the very demographic it once thrived on—young men—now rejecting its content in droves. And the funniest part? Disney seems completely shocked by this shift, as they scramble to find a way to reclaim their dominance in the entertainment industry. What makes this even more hilarious is the fact that the company had the most male-focused intellectual properties in history, yet it managed to alienate this crucial audience by turning its iconic franchises into gender-focused, woke disasters.

A Shocking Strategy: Seeking Original IP to Bring Back Gen Z Men

As Disney flounders, it is now pressing Hollywood creatives to pitch original concepts that can appeal to young men, particularly those aged 13 to 28. The company is desperately seeking new intellectual properties (IP) that can resonate with Gen Z men, an age group that it has thoroughly ignored in recent years. Disney’s new strategy includes plans for “splashy global adventures” and “treasure hunts,” along with seasonal offerings like Halloween-themed films. These desperate moves reflect a broader shift within the company as it attempts to pivot away from its failing superhero franchises and the stagnation of its Star Wars brand. But is this sudden shift enough to bring Gen Z men back into the fold? The fact that Disney is even acknowledging this issue in such a public manner proves just how deep the crisis runs.

Marvel and Star Wars: Two Male-Oriented Giants That Have Completely Flopped

Marvel and Star Wars should have been surefire successes for Disney, considering both are traditionally male-skewing franchises. However, over the past few years, both of these once-thriving brands have seen their fanbases erode. The culprit? Disney’s misguided attempts to push feminist narratives into these properties, alienating the very young male audience that made them so successful in the first place. These franchises, which should have been a safe bet for young men, were turned into “girl boss” content that no longer appealed to the core demographic. Disney is now left scratching its head, wondering how it could have ruined such iconic properties, and why young men are no longer interested in what should have been their bread-and-butter films.

The Wake-Up Call: Gen Z Men Reject the Woke Agenda

What Disney’s leadership seems to be missing is the larger cultural shift that has been taking place. Gen Z men, who were once heavily influenced by mainstream media, are now waking up to the absurdities of the woke culture that has dominated Hollywood in recent years. These young men are no longer falling for the same tired narratives that Disney has been pushing. The result? A growing disillusionment with content that is overtly political and lacking in the traditional elements that young men crave—action, adventure, and masculinity.

It’s not just Disney’s film strategies that are failing; it’s a wider cultural shift that is forcing Hollywood to reconsider how it engages with young male audiences. From gaming obsessions to the effects of the lockdowns, Gen Z men are increasingly isolated, and their entertainment choices reflect that. They want content that speaks to them directly, and unfortunately for Disney, the woke agendas they’ve embraced over the years simply don’t fit that bill.

Disney’s Realization: They’ve Completely Alienated Their Male Audience

What makes this even more absurd is how Disney is acting surprised by the backlash. The company bought Marvel and Lucasfilm—two massive male-focused IPs—because their portfolio was too female-oriented. Yet, after acquiring these properties, Disney proceeded to turn them into woke platforms, focusing on female empowerment at the expense of the stories that originally made them great. The results speak for themselves: young men have tuned out in droves, and now Disney is scrambling to find a way to get them back.

A Terrible Business Model: Disney’s Female-Only Focus

It’s hardly a surprise that catering only to female millennials turned out to be a disastrous business model. Disney is now realizing that in their rush to be politically correct and appease certain cultural narratives, they’ve alienated a huge portion of their audience—young men who crave exciting, high-stakes adventure and masculine heroes. As much as the company tried to push feminist messages, young men still want to see action-packed films with male protagonists. When Disney stripped away these elements in favor of social justice messaging, they lost not just the boys but a significant portion of their audience overall.

The irony is impossible to ignore: Disney had the perfect formula with Marvel and Star Wars, two of the most iconic male-skewing properties in history. And yet, Disney somehow managed to ruin them. The fact that they now have to go back to the drawing board, seeking original IP and pitching ideas that will bring men back, proves just how far off the mark they’ve been.

Is This Cultural Shift Just a Phase or the New Normal?

While Disney scrambles to regain ground, it’s clear that Gen Z men are starting to reject the culture of dependency that Hollywood, including Disney, has been pushing for years. There’s a broader cultural shift at play, where young men are waking up to the fact that much of the media they consume doesn’t speak to their experiences. They’re turning away from companies like Disney that have chosen to prioritize political agendas over storytelling. And Disney’s latest strategy—seeking out splashy global adventures and treasure hunts—may be their last-ditch effort to win back their lost audience.