Hoda Kotb reveals she is ‘heartbroken’ over New Orleans attack after living there for six years.

On January 1, 2025, the vibrant streets of New Orleans were marred by a devastating act of terrorism. A pickup truck, driven by Shamsud-Din Jabbar, plowed through a crowd on Bourbon Street, resulting in 15 fatalities and numerous injuries. The FBI confirmed the incident as a deliberate attack, citing an ISIS flag found at the scene. For Hoda Kotb, former co-anchor of NBC’s Today show, the tragedy struck deeply. Having spent several formative years in the city, Kotb referred to New Orleans as her “second home.” Her emotional response to the attack underscored the profound connection she felt to the city and its people.

A Personal Connection to New Orleans:

Hoda Kotb’s relationship with New Orleans began in 1992 when she joined WWL-TV as an anchor and reporter. During her six years there, she immersed herself in the city’s culture, forging lasting friendships and a deep appreciation for its unique spirit. In a 2024 interview with Southern Living, Kotb described New Orleans as “the closest to a hometown I’ve ever felt,” highlighting its magnetic charm and the warmth of its residents.

Her affection for the city extended beyond her professional life. Kotb frequently returned to New Orleans, bringing her daughters, Haley and Hope, to experience the city’s rich traditions, from Mardi Gras parades to savoring local delicacies like gumbo and beignets. She emphasized the importance of sharing these experiences with her children, aiming to instill in them the same love and respect she held for the city.

The Tragic Event:

On New Year’s Day, the festive atmosphere of Bourbon Street was shattered when Jabbar’s truck barreled into pedestrians celebrating the holiday. The New Orleans Police Department described the act as “very intentional behavior,” noting that the driver circumvented barricades to maximize harm. The FBI’s involvement and the discovery of an ISIS flag suggested a coordinated act of terrorism, sending shockwaves through the community and beyond.

Kotb’s Emotional Response:

In the wake of the tragedy, Kotb took to social media to express her sorrow, stating, “Praying for my city. Heartbroken.” During the live broadcast of the Rose Parade, she shared her grief with viewers, saying, “New Orleans is my second home and my heart broke this morning.” Her co-host, Al Roker, echoed her sentiments, offering condolences to those affected by the events.

Kotb’s emotional reaction was not an isolated incident. In 2020, she became visibly moved during an interview with New Orleans Saints quarterback Drew Brees, who had donated $5 million to aid the city’s recovery during the COVID-19 pandemic. Her tears reflected the deep bond she shared with New Orleans and its residents.

The City’s Resilience:

Despite the tragedy, New Orleans demonstrated remarkable resilience. Community leaders, local organizations, and residents rallied together to support the victims and their families. Memorials were held, and funds were raised to assist those affected by the attack. The outpouring of support underscored the city’s unbreakable spirit and its commitment to healing in the face of adversity.

Kotb’s Continued Connection:

Although Kotb stepped down from her role at Today in January 2025 to spend more time with her family, she remained closely connected to New Orleans. In February 2025, she made a surprise appearance on the “3rd Hour of Today,” greeting her former colleagues who were reporting live from New Orleans for Mardi Gras. Her presence, even from afar, highlighted the enduring bond she shared with the city.

Conclusion:

The tragic events of January 1, 2025, serve as a stark reminder of the vulnerabilities faced by communities worldwide. For Hoda Kotb, the attack on New Orleans was not just a news story—it was a personal loss. Her heartfelt tributes and continued support for the city exemplify the deep connections that can form between individuals and the places they call home. As New Orleans continues to heal, the collective strength and unity of its people, along with the support of individuals like Kotb, will undoubtedly guide the city toward recovery.

As the city mourns, its people are determined to carry on. New Orleans is no stranger to hardship, having survived hurricanes, floods, and other tragedies. Yet, it has always bounced back, stronger and more united than ever. The essence of this resilience lies in the city’s spirit — one that combines deep-rooted history, rich culture, and unwavering community bonds.

In the aftermath of the attack, city leaders have vowed to ensure that the victims’ families receive the support they need. Local organizations have set up crowdfunding initiatives, while memorials have been planned to honor the lives lost. Mayor LaToya Cantrell took to social media, urging the city to remain united in the face of terrorism. “New Orleans is a city of love, and we will not let hate tear us apart,” she said. The sentiment resonated with Kotb, who praised the city’s strength and expressed admiration for its unwavering resilience.

For Kotb, the grief she feels for her second home is not just for the physical loss but for the collective trauma experienced by the people. “New Orleans is more than just a place; it’s a way of life,” she said in an emotional tribute. “The kindness, the music, the food, the celebration — that’s what makes this city so special. And even in the darkest times, its light will shine through.”

Kotb’s message of hope reverberates far beyond New Orleans, as people everywhere unite to show solidarity. The attack has cast a shadow over the city, but the love and strength that define New Orleans will undoubtedly propel it toward healing. Through every tragedy, the people of New Orleans rise, always together, stronger and more determined than before.

As we move forward, we remember that although tragedy strikes, it is the response, the outpouring of compassion and unity, that truly defines a community. For New Orleans, this tragedy, as painful as it is, will also be remembered as a testament to the city’s unwavering strength and determination to persevere.