NBC Execs Consider Replacing a Today Show Host—And Reba McEntire Might Be Their Secret Weapon!

In the swirling world of network television, nothing remains static for too long—ratings rise and fall, viewer demographics shift like desert sands, and fresh faces are forever stepping up to claim seats once thought untouchable. But this time, the rumor mill is grinding out a piece of news so unexpected, so deliciously scandalous, that insiders and fans alike can’t stop buzzing: NBC executives are allegedly eyeing none other than Reba McEntire—the undisputed Queen of Country—as a potential new face of their flagship morning show, Today.

Yes, you read that right. Reba. On Today.

A Shocking Shake-Up in the Works

For nearly seven decades, Today has been America’s wake-up call—a blend of serious news, cozy banter, celebrity interviews, and weather chit-chat that millions trust to start their day. It’s an institution, a cultural touchstone. So when whispers started emerging from NBC’s towering Manhattan headquarters that a host might be quietly phased out to make room for a fresh yet trusted name, insiders were skeptical.

But when the name “Reba McEntire” started circulating among top producers and network suits, disbelief gave way to intrigue. According to one anonymous source close to the negotiations, the idea isn’t as far-fetched as it sounds:

“Reba has that once-in-a-lifetime blend of charm, humor, credibility, and genuine warmth. She’s an icon but also feels like your next-door neighbor. That’s exactly the vibe Today needs to stay competitive,” the insider revealed.

Why Now?

So why is NBC even considering such a radical move? In recent months, the morning show wars have heated up dramatically. Longtime rivals Good Morning America and CBS’s Mornings have each gained ground with dynamic duos and a sharper news focus. Meanwhile, Today—still immensely popular—has faced subtle ratings erosion, particularly in the prized 25-54 demographic.

NBC, ever watchful, sees the writing on the wall: keep the legacy alive or risk fading into background chatter. Adding Reba to the mix could be just the bold jolt of star power they crave.

Moreover, Reba isn’t a stranger to the NBC family. She’s been a beloved coach on The Voice, winning viewers over with her quick wit, motherly pep talks, and undeniable authenticity. And let’s not forget her sitcom success and decades of chart-topping hits—she’s a household name whose appeal crosses generations.

Who’s on the Chopping Block?

Of course, the question that’s got everyone whispering is painfully obvious: If Reba’s in, who’s out?

Network insiders are, predictably, tight-lipped. But some entertainment journalists point to tension among current co-hosts behind the scenes. Certain segments have reportedly fallen flat in recent months, and some test audience data shows a decline in engagement when particular anchors are at the helm.

One senior staffer, speaking off the record, hinted that while no one’s seat is safe forever, producers would never oust a beloved host outright:

“NBC has learned from past fiascos. If this happens, it will be framed as a ‘new chapter,’ not a firing. Someone might get ‘promoted’ to special projects or get a high-profile correspondent role. They won’t call it a replacement—but make no mistake, that’s what it is.”

Speculation now centers on whether Reba would step in as a daily anchor, a rotating guest host, or perhaps even helm a special lifestyle hour alongside one of the veterans. The possibilities are tantalizing—and potentially controversial.

Reba’s Reaction

So what does the Queen of Country herself think about all this chatter? Officially, she’s keeping mum. Her PR team, when pressed, responded with a polite “Reba is focused on her music, her tour, and her upcoming TV projects. She loves her fans and appreciates the continued support.”

Yet, a close friend of Reba’s recently dropped a cryptic comment:

“Reba has always loved trying new things. She’s a performer at heart—whether that means singing at the Grand Ole Opry, coaching on The Voice, or waking up America every morning, she’d make it magic.”

If true, Reba could join a short but dazzling list of entertainers who’ve successfully crossed from music to mainstream morning TV. And if anyone could do it while winning over skeptical early birds, it’s Reba.

Fans Have Mixed Feelings

As word leaks into fan forums and country music groups online, the reaction is predictably split. Some loyalists worry that TV obligations would pull Reba away from her music—especially since she’s reportedly working on new material and a possible farewell tour.

Others are thrilled at the thought of sipping their coffee while Reba chats with A-list guests, surprises families with giveaways, and jokes about the weather:

“If Reba does this, I’m watching Today every morning until I die!” one fan tweeted.
“Give her all the shows. She’s America’s sweetheart.” said another.

Not everyone agrees, though. A handful of longtime Today watchers say they’d prefer seasoned journalists over “celebrity hosts,” fearing the show could drift too far into fluff. But given Reba’s proven track record as an interviewer and relatable personality, those concerns may prove unfounded.

A Risk Worth Taking?

Ultimately, Reba McEntire’s potential leap from music legend to morning host underscores a broader truth about TV in 2025: no brand is too big to reinvent itself, and no icon is too safe to surprise you.

For NBC, this gamble could pay off spectacularly—if they pull it off without alienating current stars and loyal viewers. For Reba, it would cement her as one of America’s most versatile and enduring entertainers, adding yet another glittering jewel to an already towering crown.

So, Will It Happen?

So far, NBC has not made any official announcement. But if the rumors hold true, the coming months could bring the kind of on-air drama and headline-grabbing reveal that morning shows live for.

Whether you’re a die-hard Reba fan, a Today purist, or just someone who loves a good entertainment twist, keep your coffee cups ready—because if Reba McEntire really does step behind that shiny Today Show desk, mornings in America will never be quite the same.

Stay tuned. This story is far from over.