Dolly Parton Brings Country Glam to Pet Fashion — and Helps Rescue Animals Along the Way

Dolly Parton has never been one to shy away from sparkle — and now, she’s making sure our furry friends can shine just as brightly. The country music icon and philanthropist has unveiled a glamorous, limited-time expansion of her beloved “Doggy Parton” pet collection, now available at Petco locations nationwide and online at petco.com. But this isn’t just about dazzling doggy couture — it’s a heartfelt mission with real impact. A portion of every sale will go directly to Willa B. Farms, a non-profit animal rescue providing safe, loving care for displaced animals of all kinds.

The new line — a fusion of Dolly’s signature glitz, her rock ‘n’ roll edge, and her lifelong love for animals — offers everything from sparkling gowns and show-stopping moto jackets to plush toys, cozy beds, and accessories fit for four-legged superstars. Unique Petco exclusives include a limousine squeaky toy inspired by Dolly’s “White Limozeen,” a glittering pink cat collar, fun variations of the iconic Dolly wig topped with a butterfly accessory, and a pink-and-silver dress complete with a matching cowboy hat. With sizes to fit pets big and small, no one is left out of the fashion parade.

“I’ve always said that a little extra sparkle can make anyone’s day brighter, and that goes for our furry friends too!” Parton said with her signature warmth. “It’s a ‘ruff’ job, but someone’s gotta do it!”

The “Doggy Parton” brand, launched in partnership with SportPet Designs, has already made waves since its debut at DoggyParton.com and Amazon. But the Petco launch marks a major milestone — bringing Dolly’s whimsical, heart-filled designs to pet owners across the country, just in time for the holiday gifting season.

Beyond the rhinestones and ruffles, the project carries a deep purpose. Willa B. Farms, the non-profit beneficiary of the collection, is a sanctuary for animals in need — from abandoned farm animals to neglected pets. Founded on the belief that every creature deserves compassion, the rescue provides food, medical care, and a safe haven until each animal can find a permanent home.

Parton has been vocal about her admiration for Willa B. Farms’ work. “They’re dedicated to making sure each animal has a healthy, happy life,” she said. “It’s a cause I believe in, and I’m proud that ‘Doggy Parton’ can help them continue that mission.”

For Dolly, this venture is more than a business move — it’s a reflection of her own life and values. Her “god-dog,” Billy The Kid, has been a constant source of joy, and she knows firsthand how pets can brighten a home. Fans say it’s no surprise that the woman who has spent decades giving back through her Imagination Library and countless charitable efforts would find a way to extend that generosity to the animal world.

Petco executives have praised the collaboration as a perfect fit for their mission. “Dolly Parton is an icon whose compassion matches her talent,” a spokesperson said. “This collection celebrates the joy pets bring into our lives while directly supporting animals who need it most.”

Whether it’s a sequined dress for a dachshund, a plush limo for a poodle, or a shimmering cowboy hat for a cat with attitude, “Doggy Parton” proves that kindness can be fashionable — and fun. For animal lovers, it’s a chance to pamper their pets while helping others in desperate need.

As Dolly herself might say, it’s not just about lookin’ good — it’s about doin’ good, too. And with “Doggy Parton,” she’s making sure that every wag, purr, and prance is wrapped in a little extra love.

For more about Willa B. Farms or to donate directly, visit willabfarms.com.