It wasn’t a television storyline, a publicity stunt, or a scripted moment for shock value. When British reality star Pete Wicks stepped onto the grounds of a South Korean dog-meat farm, he found himself face-to-face with one of the most heartbreaking sights of his life — more than 170 dogs awaiting slaughter, many trembling in fear, unaware that their fate was about to change forever.

The former TOWIE star joined international animal welfare groups in a large-scale rescue mission that liberated over 170 dogs from a brutal and long-ignored industry. Though Wicks did not act alone — working instead as part of a coordinated charity effort — his presence brought not only additional support, but a powerful human voice for animals whose suffering is often unseen.

A Scene Too Difficult to Forget

Wicks described the scene as overwhelming: cramped cages, matted fur, and eyes filled with a mixture of confusion and despair. Some dogs were born in captivity, never knowing a gentle touch. Others were former pets, abandoned or stolen.

The mission was not just about relocation — it was about dignity. Volunteers carefully lifted each frightened animal from the wire-floored pens, offering comfort, blankets, and, sometimes for the first time, kindness.

The Journey to Freedom

Once removed from the farm, the dogs began a journey across the world — with many flown to the UK, United States, and Canada for rehabilitation and adoption. For the first time, they tasted fresh air, saw open space, and felt safe human hands.

Pete Wicks, visibly moved, helped load carriers and calm distressed animals. His involvement played a key role in drawing public attention to the issue, inspiring supporters and donations that will continue funding future rescues.

A Message Bigger Than Celebrity

Wicks later shared that the experience changed him.

He spoke of compassion rather than fame.
Of responsibility rather than applause.
Of the silent victims who cannot speak for themselves.

The rescue serves as a reminder that cruelty thrives where the world looks away — and that meaningful change begins when individuals choose to look, act, and stand.

A Victory — But Not the End

For the 170 dogs saved, this mission marks the beginning of new lives filled with the possibility of love, adoption, and healing.

For those still trapped in farms across the region, it is a call to action.

And for animal lovers worldwide, it is a testament to what can happen when compassion and courage meet — when public figures use their platform not for self-promotion, but for protection.

Pete Wicks didn’t rescue 170 dogs alone.
He stood with a team.
He lent his hands.
He lent his heart.

And in doing so, he helped give hundreds of animals something they never had before:
hope.