Ice Cube Confirms What Sponsors Are Saying: Caitlyn Clark is the WNBA’s True Superstar, Not Angel Reese

In a brutal reality check for Angel Reese, Ice Cube has made it clear that sponsors and major brands are placing their bets on Caitlyn Clark, not the flashy LSU star. In a candid interview, Cube revealed that the Big 3’s $5 million offer was crafted exclusively for Clark, with no interest in Angel Reese. This confirmation comes at a time when Reese’s marketability is fading, her brand crumbling under the weight of empty arenas and underperforming sponsorships.

Ice Cube Drops a Bombshell

During a recent appearance at LAX, Cube didn’t mince words. “Caitlyn moves the needle. That’s it. That’s the market,” he said, directly addressing the value of Clark compared to Reese. Cube, who knows the business of sponsorship and entertainment better than most, explained that the Big 3’s $5 million offer was designed specifically for Clark, not as a shared deal. Reese, despite her social media fame and the “Bayou Barbie” persona, simply isn’t moving the numbers like Clark.

This stark difference in marketability is the kind of reality check that can shape careers in the world of professional sports. While Reese’s fans might argue that her persona and brand make her just as marketable, the numbers tell a different story.

The Struggles of Reese’s Brand

Reese’s journey to stardom has been marked by flash, fashion, and viral moments. Following LSU’s championship win, she quickly became a household name, with brands like Reebok jumping on her bandwagon. But as 2025 unfolded, the glitter started to fade. Arena attendance dropped, deals stalled, and sponsors quietly began backing away. Despite her loud presence on social media, Reese wasn’t generating the returns companies were hoping for.

TMZ’s interview with Cube exposed the hard truth: Reese’s online buzz wasn’t translating into real sales. Clicks were down, conversions were weak, and the hype didn’t equate to dollars. Sponsors and brands want a sure thing, and that’s something Clark has consistently delivered since her rookie season.

Caitlyn Clark’s Marketability: Authenticity Over Hype

While Reese’s fans may have been touting her as the next big thing, Clark has quietly taken over as the undisputed superstar of the WNBA. In just 50 games, Clark has already tied for third most triple-doubles in league history. Her games consistently pull in double or triple the average WNBA ratings, and arenas sell out just by listing her name. That’s the kind of marketability that sponsors can’t ignore.

When Clark was sidelined during Chicago’s All-Star weekend, it was still her name that drew crowds. Fans flooded the streets chanting her name, turning the event into a Clark festival, while Reese’s presence barely made a dent. This stark contrast between the two players highlights the fundamental difference: Reese may have branding, but Clark has authenticity.

Sponsorship Struggles and Failed Campaigns

It’s not just about the numbers on the court—Reese’s merchandise sales tell the same story. Clark’s jersey is a top seller, constantly being restocked and resold at a premium. Reese’s merchandise, on the other hand, barely registers. That lack of demand in merchandise is a red flag for any brand looking to invest, and it’s a critical factor in why Reese is struggling to secure the sponsorships she believes she deserves.

The Big Three Deal: A Defining Moment

One of the most striking moments in this saga was when Ice Cube confirmed that Caitlyn Clark was offered a $15 million deal for 10 games—something that no other player, including Reese, was even considered for. Cube’s business-savvy approach doesn’t rely on personality or hype; it’s about the cold, hard numbers. Clark brings in the fans, fills the seats, and drives merchandise sales. Reese, on the other hand, simply doesn’t.

The Future of Angel Reese: A Career on the Line

As sponsors continue to flock to Clark, it’s becoming clear that Reese’s career might be in danger of burning out. With her brand faltering, her numbers on the court not backing up her hype, and her relationship with sponsors deteriorating, Reese is facing an uphill battle. If she doesn’t find a way to reinvent herself—both on and off the court—she risks being left behind while Clark builds her empire.

Caitlyn Clark is now the face of the WNBA, dictating the future of the league, from TV schedules to sponsorship dollars. She’s setting herself up for long-term success with Nike deals, partnerships, and the upcoming release of her CC1 signature sneakers. Meanwhile, Reese is left scrambling for the scraps, watching from the sidelines as Clark takes center stage.

As the WNBA continues to grow, it’s clear that authenticity, consistency, and marketability are the true keys to success. Angel Reese may still have time to prove herself, but unless she can adapt and move beyond the hype, she could become just another footnote in the shadow of Caitlyn Clark’s legacy.