In a heartfelt revelation that has resonated deeply with fans and advocates alike, Hoda Kotb has shared a powerful truth about her connection to the LGBTQ+ community. Known for her warmth and compassion, Hoda’s commitment as an ally goes far beyond public statements—it’s rooted in personal experience, daily advocacy, and a sincere drive to create a more loving, inclusive world.

A Personal Bond with the LGBTQ+ Community

Hoda Kotb has long been admired for her empathy and authenticity, but her recent reflections on LGBTQ+ allyship reveal a deeper layer to her public persona. Speaking candidly, she disclosed that her family includes not just one, but two beloved members who identify within the LGBTQ+ spectrum.

“It’s not just something I support from afar,” Hoda has said. “It’s in my home, it’s in my heart, it’s personal.”

These familial ties have given her a firsthand understanding of the unique joys, struggles, and triumphs faced by the LGBTQ+ community. Her voice has become one of genuine solidarity—more than a celebrity endorsement, it’s a declaration of unity.

Leading with Love: Hoda’s Public Support

From rainbow flags waving proudly during Pride Month segments on Today to heartfelt interviews that give space to LGBTQ+ youth, activists, and families, Hoda has consistently used her platform to amplify voices that matter. She doesn’t shy away from difficult topics; instead, she leans in with compassion, helping millions of viewers understand what it means to be truly inclusive.

She has celebrated same-sex weddings on-air, spoken out against anti-LGBTQ+ legislation, and invited trans youth and their families to share their experiences. These acts aren’t just symbolic—they’re statements of visibility and validation in a world where LGBTQ+ individuals still face discrimination and erasure.

A Family of Advocates

In speaking about her brother-in-law Michael and another close relative who is LGBTQ+, Hoda doesn’t just acknowledge them—she honors them. She emphasizes the importance of not only accepting but celebrating queer identities. “Their love, their courage, and their joy inspire me every day,” she shared. “It reminds me why we must fight harder for a future where no one has to hide who they are.”

Her message is clear: allyship begins at home. And from there, it can ripple outward—into communities, workplaces, and media platforms.

Joel Schiffman and Their Shared Commitment

Hoda’s longtime partner Joel Schiffman shares her passionate belief in equality and justice. Together, they’ve created a household that embraces all forms of love and self-expression. “Our daughters are growing up in a home where love is love,” Hoda says. “And that’s a value we will never compromise on.”

Their commitment is also evident in the way they raise awareness, support LGBTQ+ charities, and show up at community events—not for applause, but to stand shoulder to shoulder with those still fighting for their rights.

Using Television to Inspire a Movement

On Today with Hoda & Jenna, Hoda has redefined what morning television can be. The show regularly shines a light on LGBTQ+ stories, from queer trailblazers in history to youth finding their voice today. By normalizing these conversations, Hoda and her team are helping shift culture toward greater empathy and understanding.

Viewers often write in, saying that a segment helped them come out, support a friend, or better understand their child. That ripple effect is what true allyship looks like in action.

Beyond the Screen: Advocacy That Lasts

Hoda’s advocacy doesn’t end when the cameras stop rolling. She participates in LGBTQ+ fundraisers, supports suicide prevention programs for queer youth, and partners with organizations like GLAAD and The Trevor Project. Her belief is simple yet profound:

“Everyone deserves to feel seen, heard, and loved. And if I can help make that happen—even in the smallest way—then I know I’m doing something right.”

A Message of Hope

In a time when LGBTQ+ rights continue to be under threat around the world, voices like Hoda Kotb’s are not just helpful—they’re essential. Her allyship is not performative; it’s powerful, persistent, and deeply rooted in love.

Through her visibility, compassion, and activism, Hoda reminds us that change is possible—when we lead with heart, speak up for what’s right, and never stop believing in the dignity of all people.