Why TODAY’s Craig Melvin was surprised when he went on air after news of his new project — and Hoda Kotb is involved too

In a surprising turn of events, Craig Melvin, one of the beloved co-anchors of the “Today Show,” revealed a new project that left both viewers and his co-hosts buzzing with excitement. During a live segment on March 31, 2025, Melvin announced the upcoming release of a cookbook titled “Today Loves Food,” a project that promises not only to tantalize taste buds but also to showcase the authentic culinary journeys of the show’s anchors. Joining him in this delightful revelation were his co-hosts Dylan Dreyer and Al Roker, who added their own flavors of enthusiasm to the announcement.

The cookbook, which is available for pre-order and set to hit the shelves on April 29, is more than just a compilation of recipes; it traces the culinary threads that connect the hosts to their families, friends, and viewers. The collection features an array of recipes that have graced the “Today Show” kitchen over the years, alongside cherished family recipes that have been passed down through generations. Notably, the book includes Al Roker’s cherished sweet potato poon and Dylan Dreyer’s mother-in-law’s celebrated meatballs, both of which were sampled during the segment, generating a heartfelt and lively atmosphere.

A Cookbook with Celebrity Contributions

What makes “Today Loves Food” even more special is its diverse range of contributions from prominent figures in the culinary world. The book opens with a touching foreword from none other than the Food Network’s own Ina Garten, adding a touch of culinary prestige to the project. Furthermore, it features mouthwatering recipes from other familiar faces on the show, such as Savannah Guthrie and Hoda Kotb. Their contributions underscore the collaborative spirit of the “Today” family, emphasizing how the best recipes often come from shared experiences and treasured memories.

Craig Melvin acknowledged the emotional significance of the cookbook during the live broadcast, sharing how it intertwines their experiences on television with cherished traditions. For Melvin, the project is not merely a cookbook; it’s a celebration of home, family, and the moments that bring people together. As he explained the various inspirations behind the recipes, it was evident that this cookbook holds a special place in the hearts of all involved.

The Personal Touch of Cooking Segments

The “Today Show” has long been celebrated for its engaging cooking segments, which not only demonstrate recipes but also foster a sense of camaraderie among the hosts. During the broadcast, Melvin, Dreyer, and Roker expressed their joy in creating these culinary experiences together. The team’s love for cooking shines through, making it a natural fit for them to share their personal favorites in this exclusive cookbook.

As the anchors sampled dishes and discussed their favorite recipes from the collection, viewers were treated to an intimate glimpse of their personalities and relationships. The excitement surrounding the cookbook reflects a larger trend in television, where culinary experiences are embraced as a means of connection, not just in the kitchen but also within families and communities.

Marking a Milestone for the TODAY Show

“Today Loves Food” is not just a cookbook; it represents a monumental milestone for the “Today Show,” highlighting its commitment to innovative and uplifting content. The show’s ability to merge relatable cooking experiences with the glitz and glamour of celebrity endorsements ensures a rich and inviting reading experience for fans. This cookbook celebrates everything the “Today” brand stands for—authenticity, connection, and the joy of sharing good food with family and friends.

As they prepare for the launch, there’s a palpable sense of anticipation among the hosts, who are eager to share their culinary creations with a broader audience. This project is poised to not only intrigue fans of the show but inspire home cooks across the country to whip up their own cherished recipes.

In conclusion, the announcement of “Today Loves Food” by Craig Melvin has sparked excitement among viewers and fans of the “Today Show.” With contributions from Hoda Kotb and other beloved hosts, this cookbook promises to be more than just a collection of recipes; it serves as a bridge linking cherished memories of family and friends through the art of cooking.

Don’t miss out on the opportunity to pre-order your copy, as this is one project that is sure to enrich your kitchen experience and bring the joy of ‘Today’ right into your home.