The recent release of the WNBA’s national TV schedule has ignited discussions and raised eyebrows, particularly regarding the stark contrast in exposure between two of the league’s prominent players: Angel Reese and Caitlin Clark. The schedule seems to send a clear message about who the networks believe will draw viewers, and the numbers tell a compelling story.
The Schedule Breakdown
Caitlin Clark, the Iowa rookie, is set to appear in 41 out of her 44 games on national platforms. This unprecedented coverage highlights her perceived value as a major draw for the league. In contrast, Angel Reese’s games will be nationally televised only nine times, with four of those games scheduled because she’s playing against Clark. This disparity raises questions about Reese’s star power and the media narrative that has long positioned her as a leading figure in women’s basketball.
The Media Narrative vs. Reality
For years, Angel Reese has been portrayed as an unstoppable force and a key player in driving viewership. However, the WNBA’s scheduling decisions suggest otherwise. Despite the media’s efforts to elevate Reese’s profile, the networks have made it clear where they believe the real interest lies. Without Clark in the picture, Reese’s games have struggled to attract significant viewership, often failing to hit 200,000 viewers.
The Business of Basketball
The WNBA’s decision to prioritize Clark’s games over Reese’s is not just a reflection of personal preference or media hype; it’s a business decision based on viewership data. Networks aim to deliver audiences to advertisers, and Clark’s games have consistently drawn higher numbers. When Clark plays, viewership often exceeds a million, while Reese’s games have not shown the same impact.
Social Media and Public Perception
Angel Reese’s social media presence contrasts sharply with Clark’s more reserved approach. Reese frequently engages in online discussions and posts that seem designed to maintain her relevance. This behavior has sparked criticism, suggesting that her need for attention might stem from an awareness of her declining draw as a standalone star.
The Experiment and Its Outcome
Recently, Reese was given a chance to prove her star power without the shadow of Clark. The networks heavily promoted her games, but the results were underwhelming. The show’s viewership numbers consistently fell short, reinforcing the networks’ decision to focus on Clark.
Conclusion
The WNBA’s national TV schedule is a reflection of the league’s current dynamics and the reality of who truly drives interest in women’s basketball. While Angel Reese remains a talented player, Caitlin Clark has emerged as the league’s primary draw. This revelation is not just about one season’s schedule; it’s a statement about the shifting landscape of women’s basketball and the players who are shaping its future.
As the season unfolds, it will be interesting to see how these dynamics play out on and off the court. The networks have spoken, and the numbers don’t lie: Caitlin Clark is the face of women’s basketball today, and the spotlight is firmly on her.
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