Novak Djokovic becomes Aman’s first Global Health Advisor

Tennis legend Novak Djokovic has been appointed the first Global Wellness Advisor for Aman, the world-renowned luxury hotel and resort group. This is a new step in Djokovic’s off-court career and reflects his growing influence in the field of health and sustainable living.

🏨 Combining sport and minimalism
Aman is a luxury resort brand with a philosophy of living that is associated with minimalism, harmony with nature and comprehensive health care. With this partnership, Djokovic is not only a brand ambassador, but also directly involved in consulting and directing health, nutrition and fitness programs at Aman resorts around the world.

“Health is not just about physical fitness, but also about the balance between body, mind and environment. I am honored to be joining Aman to spread this philosophy to more people,” Djokovic shared in a press release.

🧘‍♂️ Djokovic’s role in the global wellness project
According to Aman, Djokovic will:

Consult the strategy for wellness programs at the resort.

Participate in designing body and mind care experiences, based on the training and nutrition regimen he himself pursued during his sports career.

Lead special events such as seminars, meditation classes, yoga, physical recovery, etc.

Aman expects Djokovic’s presence to take the wellness programs at their system to a new level, attracting not only the elite but also healthy lifestyle enthusiasts around the world.

🎾 A strategic move in his post-playing journey
At 37, Novak Djokovic is still playing at the top of his game, but he is also gradually defining his role after retiring from professional tennis. He has long been known for his strict diet (gluten-free, plant-based), minimalist lifestyle, meditation, and deep concern for mental health.

The partnership with Aman is seen as the perfect combination of personal and brand values, opening a new direction for Djokovic as an inspirational leader in holistic health.