Coco Gauff is taking her career in a bold new direction by leaving Roger Federer’s Team 8 and partnering with the entertainment giant WME. In addition, she has launched Coco Gauff Enterprises, a venture that reflects her desire to make an impact not only in tennis but also in business, philanthropy, and beyond. Known for being vocal about social justice issues, Gauff’s efforts extend far past her success on the court. In 2024, she was the highest-paid female athlete globally, earning over $34 million, a portion of which she aims to use for meaningful causes.

Gauff’s decision to work with WME highlights her forward-thinking approach to her career. The agency, which also represents high-profile athletes like Carlos Alcaraz, Iga Świątek, and Serena Williams, as well as major entertainers, is expected to provide her with the resources and vision needed to expand her influence. While Gauff has already secured impressive deals with brands like New Balance and Rolex, much of her success can be attributed to both her agent and her own marketability. Her charisma, sincerity, and fierce competitive spirit make her a standout not only as an athlete but also as a potential business mogul.

Despite her growing business endeavors, Gauff remains committed to her tennis career, stating that it will continue to be her main priority. This marks the beginning of an exciting new era for Gauff, as she continues to build her legacy both on and off the court.