Serena Williams’ Net Worth in 2025 Will Leave You Speechless

Serena Williams may have stepped away from professional tennis in 2022, but her financial legacy continues to soar. In 2025, her net worth has hit an astounding $350 million, solidifying her status as one of the richest female athletes of all time.

Prize Money & Prize Earnings

Over her elite career, Serena amassed more than $94.8 million in prize money—the highest amount ever earned by a female tennis player. Her dominance on the court earns her legendary status, but the cash was just the beginning.

Endorsements & Brand Deals

What skyrocketed her wealth was her star power off the court. As a long-standing Nike ambassador since 2003—with a signature line and her name on a building at Nike HQ —Serena was just getting started . Gatorade, Gucci, JPMorgan Chase, Beats by Dre, Ford, and Aston Martin followed, boosting her annual earnings into the tens of millions during her playing days.

Serena Ventures & Investments

Retirement didn’t slow her down. In 2017, Serena launched Serena Ventures, a VC firm backing over 85 startups, including 14 unicorns—a phenomenal achievement for any investor .Her earnings through investing and equity have become a cornerstone of her financial empire.

Real Estate & Sports Franchise Ownership

Serena also invests in lifestyle and sports: she’s a minority owner of the Miami Dolphins, co-owner of Angel City FC, and part of the LA Golf Club—Jennifer and Alexis Ohanian’s venture. Plus, her luxurious real estate portfolio includes a lavish Florida mansion, purchased for approximately $6.6 million.

Media, Fashion & Beyond

Add to that her work in fashion (Wyn Beauty, past HSN line), media production (Netflix series), and writing—and you’ve got a diversified, income-generating machine that extends far beyond tennis.

Why $350 Million Leaves You Speechless

Trailblazing earnings: Serena remains the highest-earning female athlete ever.

Business savvy: Shifting seamlessly from athlete to entrepreneur and investor.

Legacy leverage: Successfully monetizes her global brand across industries.

Serena Williams isn’t just a tennis legend—she’s a business powerhouse whose $350 million net worth in 2025 cements her place among the world’s wealthiest self-made women.

Her story isn’t just about titles—it’s proof that determination, vision, and smart investing can turn sporting greatness into generational wealth.