From Tennis Greatness to an Empire: Serena Williams’ Journey of Wealth

Mandatory Credit: Geoff Burke-USA TODAY Sports

Serena Williams, one of the greatest legends in tennis history, built a 27-year career that redefined dominance and longevity. With 73 singles and 23 doubles titles, including 23 Grand Slam singles, 14 Grand Slam doubles crowns, and a total of four Olympic gold medals, her resume needs little explanation. Once the world No. 1 in both formats, Serena’s fierce game and partnership with her sister Venus created an era of unmatched excellence and global admiration. Also, Williams has been married to Alexis Ohanian, a cofounder of Reddit.com.

Since her retirement in 2022, Williams has seamlessly transitioned from champion athlete to powerhouse investor. She’s backed numerous start-ups across tech and consumer sectors, while her philanthropic focus on education, equity, and community impact mirrors the values she championed throughout her career. Beyond that, her advocacy for women in sport, entrepreneurship, and financial independence continues through mentorship and public engagement.

Now, let’s take a closer look at the empire she’s built, the net worth that began on the tennis court but has since grown through her unmatched vision and business acumen.

What is Serena Williams’ Net Worth in 2025?

Serena Williams’ net worth is estimated to be $350 million, according to Forbes. There’s no disputing that Williams stands as the highest-paid female athlete in history. At the height of her career, she routinely earned around $40 million annually through endorsement deals and on-court winnings. With her explosive power, relentless mindset, and unmatched longevity, Serena didn’t just dominate women’s tennis but redefined what dominance meant since first stepping onto the tour in 1995.

Off the court, Williams became a global icon of influence and innovation. Her ventures in business, fashion, and activism, along with her advocacy for Black and female athletes. By breaking barriers and expanding the sport’s cultural and commercial reach, Serena inspired a generation.

Serena Williams Total Prize Money

According to the WTA, Serena Williams has earned a total of $94.81 million in career prize money across singles and doubles, the highest ever by a female tennis player. Her net worth is around $350 million, placing her among Forbes America’s Richest Self-Made Women of 2025.

Over the years, Serena has consistently featured in Forbes’ most influential lists, underscoring her global stature beyond the tennis court. She ranked #49 in The ForbesBLK 50 (2024), #2 among The World’s Highest-Paid Athletes (2023), #85 in Highest-Paid Female Athletes (2022), #98 in Power Women (2021), and #100 in Celebrity 100 (2020).

Serena Williams Sponsors

At the peak of her career, Serena Williams earned close to $40 million annually, placing her among the most recognizable and marketable athletes in the world. In 2022, she released her first children’s book, followed by the launch of Nine Two Six Productions in 2023 to pursue projects as a producer. Williams also holds a minority ownership stake in the Miami Dolphins, further broadening her investment profile. Early in 2024, she signed a licensing deal with Wyn Beauty, a cosmetics brand, marking another strategic move into lifestyle ventures.

Her endorsement partners reflect her unmatched global appeal, including Nike, Wilson, Gatorade, Rolex, Beats by Dre, Puma, Reckitt, Ro, AbbVie, Anheuser-Busch InBev, Audemars Piguet, Block, DoorDash, Ford, Gucci, Rémy Cointreau, Disney, and Tonal. While the exact figures from her brand partnerships and ventures remain undisclosed, they collectively highlight Serena’s enduring influence as both an athlete and an entrepreneur.