Serena Williams, tennis icon and global superstar, continues to redefine what it means to be an athlete in 2025. Known for her unmatched legacy on the tennis courts, where she dominated for nearly two decades, Serena has seamlessly transitioned into other areas of life, most notably in the world of business. This year, she’s shared an intimate glimpse into her life and her ventures, particularly focusing on her flourishing cosmetics brand, Wyn Beauty.

Serena took to her Instagram to give her followers an inside look at her life in 2025, answering questions in a fun and engaging video. The video has taken the internet by storm, as Serena offers candid insights into her personal habits and the daily routine that keeps her feeling confident and grounded. From how she takes care of her skin to her relationship with makeup, the post gave fans a unique opportunity to see the more personal side of a woman who has often been in the public eye for her athletic feats.

A Glimpse Into Serena’s 2025: Real Life, Real Answers

In the video, Serena answered a series of questions about her daily habits and personal preferences. One of the first questions asked was whether she goes to bed with makeup on. Her response was clear and decisive: “No.” She emphasized the importance of washing her face and taking care of her skin, a reminder that even the busiest, most glamorous stars need to follow basic skincare routines. This down-to-earth answer resonated with many fans, proving that while Serena may be a global icon, she is also relatable in many ways.

The next question, a playful one, was whether she lets her daughter, Olympia, apply makeup on her. Serena’s response was affirmative, revealing her softer side as a mother. She shared how her daughter’s playful creativity sometimes extends to makeup, creating a lighthearted moment that fans could connect with. It’s clear that Serena’s relationship with Olympia is one of mutual admiration and understanding, and she doesn’t shy away from moments of fun with her daughter.

Serena’s answers in the video were not just candid but also reflected her philosophy on beauty, confidence, and life itself. Her responses spoke to the values she has built both on and off the court: authenticity, empowerment, and the importance of balancing work with personal well-being.

Wyn Beauty: Empowering Confidence Through Makeup

Perhaps the most significant highlight of Serena’s 2025 update is her work with Wyn Beauty, the cosmetics brand she founded with a mission to make beauty more inclusive, accessible, and fun. As the founder of Wyn Beauty, Serena is not only creating a brand but also fostering a movement. The brand is built around the idea of “active beauty,” offering products designed to help people look and feel their best without sacrificing performance or comfort.

Serena’s mission with Wyn Beauty is clear: to create a space that she herself has always craved, where makeup is a tool for empowerment and confidence rather than a means of conforming to societal standards. In her words, “Makeup is made to move in beauty should be fun,” she says, underlining her belief that beauty should not be a burdensome or restrictive concept, but one that enhances life, confidence, and self-expression. Wyn Beauty isn’t just about vanity or appearance; it’s about helping people feel confident enough to focus on the things that truly matter to them.

The brand is a direct reflection of Serena’s personal values. It offers vegan, cruelty-free products that are not tested on animals, ensuring that sustainability and ethical production are integral parts of the brand’s ethos. This commitment to creating products that are kind to the planet and its inhabitants speaks to Serena’s growing influence as a businesswoman who is mindful of the bigger picture.

In a crowded market where beauty brands often lean heavily on social media-driven trends or high-end celebrity endorsement, Wyn Beauty stands out for its authenticity and focus on active beauty. Serena Williams’ brand emphasizes inclusivity, making it accessible to everyone, regardless of their skin type, tone, or personal style. This accessibility is something Serena herself cherishes, as it aligns with her longstanding belief that beauty should never be a one-size-fits-all industry.

Building a Legacy Beyond Tennis

As we move further into 2025, it’s clear that Serena Williams has transitioned from a tennis champion to a multifaceted mogul. Tennis may have been her first love, but Serena has shown that she is far from limited to just one area of excellence. Along with running her cosmetics company, she has become a major player in the world of venture capital, entertainment, and philanthropy. Serena has launched a production company, invested in start-ups, and even become a key figure in the world of body care and pain relief.

Her ventures into business and beauty have proven that the qualities that made her a champion on the tennis court—dedication, perseverance, and a fierce desire to excel—have translated seamlessly into her post-tennis life. Whether she’s on a business trip, creating new products for Wyn Beauty, or just spending time with her family, Serena remains as focused and driven as ever.

Serena’s success in these ventures can be attributed to her unyielding work ethic and a desire to break boundaries in every industry she enters. The same tenacity that led her to 39 Grand Slam singles titles is the same force that powers her ventures today. She is determined not only to succeed but to pave the way for others, particularly women and minorities, to follow in her footsteps. Her work with Wyn Beauty, in particular, demonstrates her commitment to creating something that has the potential to outlast her sports career, leaving behind a legacy that continues to inspire others to pursue their passions.

The Future Looks Bright for Serena Williams

Looking ahead, it’s clear that Serena Williams is not slowing down. Her journey in 2025 is just the latest chapter in an ever-expanding legacy of success. As she continues to expand Wyn Beauty and her other business ventures, she also keeps advocating for causes close to her heart, including racial and gender equality, sustainable beauty, and empowering women everywhere.

Serena’s journey is a testament to the idea that greatness is not confined to one realm of achievement. Whether she’s on the tennis court, in a boardroom, or talking to her fans on Instagram, Serena continues to be a force of nature. Her work with Wyn Beauty proves that beauty is about more than just appearances—it’s about self-confidence, self-expression, and embracing who you truly are.

Serena Williams’ journey in 2025 is a celebration of how she continues to inspire and lead both within and beyond the tennis world. Her authenticity, entrepreneurial spirit, and passion for making the world a better place ensure that she will remain a powerful figure for years to come.

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