NBC Execs Consider Replacing a Today Show Host—You Won’t Believe Who!

In an industry shake-up that’s sending ripples through morning news circles, NBC executives are reportedly exploring a surprise contender to replace a current Today Show host. This unexpected development has fans buzzing with speculation: which major on-air star could be at risk—and what does this mean for the future of America’s most iconic morning program?

🤔 What’s Happening—and Who’s Involved

Ever since Hoda Kotb stepped down as co-anchor of Today in January 2025, NBC has been on a quest to find new talent for both the flagship two‑hour block and the fourth hour, Today with Jenna & Friends. While Craig Melvin was officially tapped to replace Hoda alongside Savannah Guthrie, major questions remain around Jenna Bush Hager’s co-anchor seat (reddit.com, nbc.com).

According to insiders, NBC execs are now eyeing a BIG name—someone with A-list appeal—to potentially shake up the lineup. This candidate would not only draw eyeballs, but also inject star power into the morning franchise’s increasingly competitive ratings battle.

💡 Why NBC Is Rethinking the Lineup

The morning news landscape has shifted dramatically:
Ratings pressure

—traditional morning viewership continues to erode as streaming and niche news outlets rose .

Hoda Kotb’s departure

 created a major void—while Craig Melvin filled one slot, the fourth-hour dynamic is still unstable .

Aggressive reshuffling

Today Show merchandise

 has previously reaped success—Megyn Kelly’s arrival in 2017 shook up the schedule, despite mixed reactions (factualamerica.com).

Now, NBC appears ready to make another bold move—and a celeb-level bombshell co-host could be on the table.

🏆 Top Contenders Being Whispers in the Industry

Though NBC hasn’t released official names, industry rumor leakers and insiders suggest these are front-runner candidates:

Scarlett Johansson – Tested impressively in guest-host stints (foxnews.com, tvshowsace.com, cinemablend.com). Her pop culture power alone could boost ratings.
Savannah Guthrie – A natural pick who already anchors the show’s earlier hours (cinemablend.com).
Justin Sylvester – A rising Today star with strong chemistry next to Jenna (cinemablend.com).
Sheinelle Jones – Popular guest host rumored as NBC’s leading candidate (the-sun.com).
Matt Rogers – A fresh comedic voice with on-camera charisma (cinemablend.com).

From A-listers to in-house NBC talent, the debate centers on chemistry, audience appeal, and long‑term viability.

😮 Fan and Media Reaction Already Exploding

Even before any confirmation, fans are in full speculation mode:

“Please say it’s Scarlett! That’d be amazing.”
“Savannah’s great, but I want someone unexpected.”
“They need to pick someone who brings real synergy with Jenna.”
Jenna Bush Hager book
Hashtags like #TodayCoHostShakeup and #ScarlettOnToday are trending on X and TikTok, where opinion polls and reaction videos are multiplying by the hour.

Entertainment sites like People.com, The Sun, and CinemaBlend are also fueling the fire—discussing Hoda’s stated wish that Jenna find someone who “clicks great with Jenna” (the-sun.com).

📈 What NBC Is Watching Closely

Network executives are tracking precisely these metrics:

Ratings bump
Entertainment center
Today Show merchandise

—did guest turns from Johansson or Rogers push viewership up?

Social engagement

—how do clips and trending content reflect audience excitement?

Long-term chemistry

—does co-host synergy feel natural or forced?

A source told People that Hoda Kotb emphasized finding a “great click” with Jenna, hinting NBC’s priority lies more in chemistry than fame (pagesix.com, reddit.com, reddit.com)

🧭 What Could Happen Next

Official announcement

: NBC could confirm a star co-host before summer.

Rounding out the bench

: Expect rotating spots to continue if no permanent match.

Jenna +  Celebrity = New Era
Jenna Bush Hager book

: If Johansson or a big name is chosen, it could usher in a fresh renaissance for

Today

✅ So, Who Might Be Replaced?

While none are confirmed for exit, focus remains on Jenna Bush Hager’s co-anchor seat for the Today with Jenna & Friends fourth hour. The rumor mill suggests NBC is not just testing but potentially readying a major permanent replacement—someone who pairs seamlessly with Jenna to reenergize the franchise (cinemablend.com).
Today Show merchandise
Jenna Bush Hager book

🔍 Conclusion: A Bold Gamble in Morning TV

At stake: viewership numbers, brand reputation, and viewer loyalty. Shameless or calculated, NBC’s rumored interest in replacing a co-host with an A‑list star signals ambition—but also imperfection in the current format.

Morning routines are sacred. Shaking them up risks backlash—but done right, it could revitalize Today for the streaming generation.