The recent scandal surrounding Blake Lively and Ryan Reynolds has been nothing short of a Hollywood disaster, with their once-pristine image crumbling amid lawsuits, celebrity feuds, and accusations of personal vendettas. What began as a dispute over the marketing of Lively’s film It Ends with Us has escalated into a full-scale legal battle that has not only embroiled the couple but also led to Ryan Reynolds facing severe professional consequences, including being erased from Disney’s promotional material and public backlash from the public and brands alike.

The Hollywood Golden Couple Collapses

Ryan Reynolds and Blake Lively were once regarded as Hollywood royalty. Known for their humor, charm, and seemingly perfect marriage, the pair had it all. Ryan’s career skyrocketed after his role as Deadpool, a character that catapulted him from comedic actor to box-office dynamo. Blake, on the other hand, had already established herself as a beloved actress, known for her role in Gossip Girl and her public persona as a philanthropist and mother. Together, they represented a perfect blend of talent and glamour in Hollywood, admired by fans and industry professionals alike. But all of that started to unravel after Blake’s legal battle took a strange and unexpected turn.

The drama began when Blake Lively decided to take legal action against content creators who criticized the marketing of her movie. These TikTok creators had mocked the film’s promotional strategy, which seemed disconnected from the serious themes it was trying to convey. In response, Lively’s legal team issued subpoenas to over 40 creators, many of whom were women, including survivors of domestic violence. This overreach, which many saw as a blatant attempt to silence criticism, quickly spiraled out of control. The backlash was swift, and it wasn’t long before Ryan Reynolds, who had stood by Blake’s side throughout the legal proceedings, found himself caught in the chaos.

Ryan Reynolds: From Hollywood Darling to Pariah

Ryan Reynolds’ decision to support Blake Lively’s actions has turned out to be a career-killer. Once known for his wit, charisma, and widespread appeal, Reynolds’ brand was immediately tarnished when he backed his wife’s legal antics. By standing by her side as subpoenas were sent out left and right, he alienated his fans, the public, and, ultimately, the major studios that had once viewed him as a commercial powerhouse.

Disney, the company that had once embraced Reynolds and the Deadpool franchise, reacted swiftly. Within days of the court filings being made public, Reynolds’ name was scrubbed from all Marvel and Deadpool promotional materials. Disney even took the extreme step of cutting him from events and campaigns, with some reports suggesting that Bob Iger himself had given Reynolds an ultimatum: distance yourself from Blake or face professional ruin. The swift move was a clear message: Ryan Reynolds had become a liability, and Disney had no interest in associating with him while his personal life was in turmoil.

The damage to Reynolds’ career didn’t end there. Major brands and partners began distancing themselves from the once-popular actor. His advertising campaigns with companies like Aviation Gin were put on indefinite pause, with stock photos being used in place of his face. Even his philanthropic efforts were undermined as events were canceled, and major public figures began to distance themselves from him. This was a far cry from the beloved, sarcastic golden boy who had once graced the covers of magazines and appeared in nearly every major Hollywood campaign.

Blake Lively’s Scorched Earth Legal Tactics

While Ryan Reynolds was struggling to maintain his career, Blake Lively’s actions only seemed to escalate. In what can only be described as a legal circus, Blake’s legal team filed what seemed like an endless stream of subpoenas, including one against TikTokers who had commented on her movie marketing. This overreach turned into a media nightmare, as social media platforms buzzed with outrage over the subpoenas, with many arguing that Lively was weaponizing the legal system to silence her critics. Content creators found themselves scrambling to respond to subpoenas, with some even claiming that their personal data, including names, IP addresses, and even banking information, had been handed over without proper legal notice.

Lively’s behavior was not only a violation of free speech but also a clear attempt to silence criticism and force her narrative onto the public. As the backlash grew, Lively’s image began to crack. Once considered a beacon of grace and poise, she was now being painted as a diva who couldn’t handle criticism. Her constant legal moves seemed to only fuel the fire, with one leaked text showing Blake and Ryan discussing their public image as if it were scripted content. The couple, once adored for their authenticity, was now seen as calculating and manipulative.

But the drama didn’t stop there. The situation became even more absurd when Blake filed a lawsuit accusing Justin Baldoni, the star of her film It Ends With Us, of orchestrating a smear campaign against her from a hammock in Maui. Yes, you read that correctly—Blake accused Baldoni of using his vacation to manipulate TikTok algorithms in an effort to discredit her movie. This was the level of absurdity that had gripped Hollywood, and it didn’t seem like it would stop anytime soon.

The Social Media Fallout and Public Backlash

Blake Lively’s courtroom drama became an internet sensation, and not in a good way. Her lawsuit and her subsequent actions fueled an online backlash that went beyond the usual celebrity criticism. Major stars like Taylor Swift and Gigi Hadid unfollowed Ryan Reynolds on social media, a move that was seen as a public condemnation of his involvement in the scandal. In Hollywood, an unfollow from Taylor Swift is more than just a click—it’s a social death sentence, a signal that you’ve crossed a line.

Lively’s attempt to play the victim only worsened the situation. As she filed lawsuits and paraded her legal victories, she seemed to forget that the public was watching—and they were not buying her narrative. Critics on social media began mocking her every move, from her high-fashion appearances on the red carpet to her accusations of emotional distress over comments made about her movie. People began to see her as a hypocrite, someone who couldn’t handle the scrutiny but was willing to use her power to silence others.

Ryan Reynolds, on the other hand, attempted to stay quiet, but his silence only made matters worse. By refusing to distance himself from Blake or address the mounting criticisms of their actions, Reynolds became complicit in the drama. His once-untouchable status as a Hollywood A-lister was quickly evaporating, as studios, brands, and fans alike distanced themselves from him.

The Professional Fallout

The consequences of Blake and Ryan’s actions were felt across the entertainment industry. Major brands, including those that had once relied on Reynolds’ charm to sell products, began to pull back. The stock of Aviation Gin, Ryan’s pride and joy, took a massive hit, and other projects in Reynolds’ career came to a halt. Netflix, Amazon, and other streaming services dropped their partnerships with him, and even Deadpool 3, the franchise that had made him a household name, was delayed. All the while, Blake Lively continued her legal battles, oblivious to the wreckage left in her wake.

By May 2025, Ryan Reynolds had gone from a Hollywood golden boy to a pariah. He was cut from Marvel’s promotional campaigns, his name erased from major advertisements, and his career left in limbo. Even Disney, once his ally, had given him the cold shoulder, effectively removing him from the company’s future plans. This was the ultimate fall from grace for Reynolds, a cautionary tale of how standing by someone with a vendetta can ruin your career.

Conclusion: A Hollywood Tragedy

Blake Lively and Ryan Reynolds were once one of Hollywood’s most beloved couples. They were known for their humor, charm, and seemingly perfect marriage. But after Blake’s legal antics and the ensuing fallout, the couple’s reputation has been irreparably damaged. Ryan’s career has collapsed, with studios and brands distancing themselves from him, while Blake continues to push her lawsuits forward, oblivious to the wreckage around her.

What started as a promotional mishap has turned into one of the most bizarre and unhinged celebrity dramas in recent history. With Ryan Reynolds now erased from Disney’s future plans and his career in shambles, it’s clear that standing by Blake during her courtroom circus was his biggest mistake. What once seemed like a Hollywood fairytale has now become a cautionary tale about the dangers of PR mismanagement, celebrity egos, and the far-reaching consequences of a single legal battle.